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One Year In: Exploring Trends, Challenges, and Opportunities in Ecom Logistics

Ninaad Acharya, Dan Coll, Harshida Acharya

Episode Description

In this episode of eCom Logistics Podcast, hosts Dan Coll and Ninaad Acharya are joined by Harshida Acharya, the CMO and Partner of Fulfillment IQ, to reflect on their one-year journey of hosting the Ecom Logistics podcast. They discuss the growth and evolution of the supply chain tech market, the current state of affairs, and the impact of the pandemic on the industry. They also highlight the importance of proactive planning and strategic initiatives for the future. The hosts emphasize the need for brands and 3PLs to invest in supply chain software, integrate systems, and adapt to changing consumer expectations. They express optimism for the upcoming peak season and provide advice for organizations to stay ahead in the ever-evolving supply chain landscape.


Ninaad Acharya, Co-founder and CEO of Fulfillment IQ, is a dynamic supply chain leader with 20 years of experience in digital transformation. He’s driven by simplicity and effectiveness, having spearheaded disruptive tech solutions for Fortune 50 firms, retailers, 3PLs, and eCommerce brands, including Nordstrom and FedEx. Ninaad accelerates supply chain startups to market, saving costs and enabling $500M in capital automation and 135+ warehouse tech projects. His dedicated team counters rising costs and fosters tech-enabled supply chain solutions, helping companies reach their supply chain’s full potential.

Dan Coll, partner and Chief Revenue Officer at Fulfillment IQ and an award-winning supply chain leader, is well-known in the industry for creating winning e-commerce strategies and solutions for global e-commerce brands, retailers, 3PLs and many emerging companies (including unicorns).

He has dedicated over 20 years of his life to fixing eCommerce fulfillment problems by driving notable results through the sheer power of his knowledge, network and expertise. Currently, Dan leverages his previous experience of leading the largest 3PL’s in North America to help 3PL’s, eCommerce and retail companies grow.

Harshida Acharya, Partner and Chief Marketing Officer at Fulfillment IQ. She’s a full-funnel marketer with hands-on experience in brand & performance marketing for hyper-growth tech startups, enterprise brands and supply chain and logistics companies. She’s also the creator and producer of the hit eCom Logistics Podcast.

With almost 15 years of experience in the space, Harshida has led successful go-to-market campaigns for supply chain and logistics firms by flipping the industry mindset to focus on valuable content creation, demand generation, and building long term relationships.


  • [00:01:15] Reflection on the podcast’s one-year journey
  • [00:04:15] Importance of community feedback and engagement
  • [00:08:03] Discussion on the current state of the supply chain tech market
  • [00:11:20] Enterprise players’ increased investment in supply chain software
  • [00:13:23] Importance of proactive planning for 2024
  • [00:20:37] Growing focus on integrations in the supply chain space
  • [00:23:00] Trends in supply chain software investment and automation projects
  • [00:30:11] Importance of choosing the right technology for scaling
  • [00:39:14] Optimistic outlook for peak season and advice for 3PLs and brands


[00:26:44] “A lot of different systems play. But at the end of the day, the ‘why’ is because the consumer expectation continues to shift. And we thought maybe the Amazon prime two day experience was going to maybe go away or stay or stick or whatever, but it’s here to stay. So consumers are still looking for their goods at a very low cost or free and fast.” – Dan Coll
[00:33:30] “The tech that helped you scale up to $10 million in revenue is not the same tech that’s gonna help you get to a hundred. You’re gonna have to make some adjustments and you’re gonna have to prepare yourself and prepare to kind of meet that kind of scale.” – Harshida Acharya
[00:38:25] “Find great partners, find great tools. It’s gonna help you in the long run. Don’t write code for the sake of writing code.” – Ninaad Acharya

Connect and find out more about us through the links below.

Dan Coll’s LinkedIn:
Ninaad’s LinkedIn:
Harshida’s LinkedIn:

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How to Reimagine the Future of Supply Chain
by Ninaad Acharya, Dan Coll and Shekar Natarajan
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