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Manifest 2024: From Traditional Retail to Ecommerce Dominance with Jeff Wolpov

Ninaad Acharya, Dan Coll, Jeff Wolpov

Episode Description

Jeff Wolpov is senior vice president of e-commerce for Ryder E-commerce by Whiplash at Ryder System, Inc., a leading supply chain solutions, dedicated transportation, and commercial fleet management company.

Jeff is responsible for leading the vision and strategy for Ryder’s e-commerce and omnichannel fulfillment solutions, driving business expansion, and achieving revenue growth. Most recently, Jeff was CEO of Whiplash—formerly Port Logistics Group—where he led the company to year-over-year revenue growth of nearly 30%. In January of 2022, Whiplash was acquired by Ryder System, Inc. Prior to that, Jeff was founder and CEO of Distribution Solutions, which he grew from a startup business to a $50M regional logistics firm that served as the platform company for Whiplash.


In this episode of eCom Logistics Podcast, Dan Coll is joined by Jeff Wolpov to share his fascinating journey from growing up in a warehouse to leading a company at the forefront of e-commerce logistics. Explore insights into the changing landscape of returns, the impact of evolving retail trends, and the significance of customer experience in today’s market.


[00:10:14] The story of the Whiplash acquisition and the evolution towards e-commerce focus.
[00:12:30] The strategic partnership with Ryder and the transformation of the business.
[00:17:52] The impact of COVID-19 on the distribution business and the shift to e-commerce dominance.
[00:19:35] The importance of customer retention in today’s market and the challenges of customer acquisition costs.
[00:23:04] The definition of omnichannel as allowing customers to buy goods in various ways to meet their preferences.


[00:08:27] “The only thing that’s constant is change. We’ve seen some incredible changes.”
[00:19:15] “Brand experience is much more than just packaging. It’s the touch points, it’s the visibility to the shipment, it’s the tracking.”

Find out more about Jeff Wolpov in the link below:

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How to Reimagine the Future of Supply Chain
by Ninaad Acharya, Dan Coll and Shekar Natarajan
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