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How To Straddle Operations and Tech to Innovate in Supply Chain with Joe Gullo

Ninaad Acharya, Dan Coll, Joe Gullo

Episode Description

For this episode of the eCom Logistics Podcast, we welcome Joe Gullo, Vice President of Supply Chain & Logistics at Thursday Boot Company. With a few 3PLs getting gobbled up, does that really mean certain issues or will it make the industry stronger? Joe shares his insights not only in fulfillment and consolidation in 3PLs but also in making sure you keep your customers happy.


Joe Gullo is a startup supply chain executive who specializes in e-commerce logistics at the intersection of tech and ops. His experience includes working with companies such as, Walmart, Revzilla, Glossier, and Thursday Boots. Lately Joe has been focused on enhancing workday experiences for users and finding practical solutions to challenges faced across the D2C landscape.


  • The pivotal experiences of Joe’s journey
  • Making the chaos work to your benefit
  • Should I do it myself or seek a partner to fulfillment for me?
  • You can now get a WMS that is affordable and you can implement quickly
  • The customer is your most important stakeholder
  • Utilize software that helps you do your job


Focus on what’s going to drive revenue – Joe: “I think that’s really the question you have to answer for yourself, “What do you want to do? Do you want to be great at fulfillment?” Because you can if you really focus on it. But if you don’t have that in-house muscle and a founder or co-founder loves, lives, and breathes supply chain and fulfillment, then you probably shouldn’t do it.”

You need operational rigor to execute but recognize difficulties – Joe: “I said before, fulfillment’s hard. It is just an underrated, really difficult task to pull off because you are dealing with very large costs, very variable business and nobody knows how to forecast. I don’t care who tells you great of forecasting, nobody is.”

Find out more about Joe in the link below:


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How to Reimagine the Future of Supply Chain
by Ninaad Acharya, Dan Coll and Shekar Natarajan
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