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How to Leverage Data Science as a Competitive Advantage with Chad Rubin
Ninaad Acharya, Dan Coll, Chad Rubin
For this episode of the eCom Logistics Podcast, we welcome Chad Rubin, Founder and CEO of Profasee. As one of the pioneering Amazon sellers, Chad has kept up with the updates over the years and now offers a dynamic pricing platform to enable Amazon brands to predict the perfect price at each precise moment.
Chad dives into how data science is the competitive advantage brands need to profit on Amazon. He highlights that brands should embrace Amazon as it simply is the best place to meet buyers where they are buying. Finally, Chad discusses how Shopify and Amazon can coexist and how AWD is changing the 3PL game.
04:08 Solving problems: Find friction first then refine the solution
10:40 Selling on Amazon is profitable with data science as a competitive advantage
22:07 Brands should meet buyers where they buy, which is Amazon
28:16 Fix the pricing of AWD and it will dominate the market
38:10 Shopify and Amazon can coexist in the same space
19:35 Data science is the competitive advantage for selling on Amazon – Chad: “The strong will survive and one of the ways of being strong is actually getting an edge. And that edge right now, the only edge that they’re gonna be able to get, because if Thrasio has 20,000 SKUs to manage, they need data science.”
26:53 Offer Amazon exclusives for social proof – Chad: “People go on Amazon, a lot of times they never leave Amazon. So perhaps it’s important you have your exclusives, let’s just say your Caraway and you’re selling pots and pans in Shopify.”
“And you have some really beautiful, elegant product. Well, put your hero SKU or your economy SKU on Amazon because then you get social proof and you have your other color variations maybe off Amazon.”
45:20 Shopify and Amazon can coexist to address different segments of the market – Chad: “I believe that you can coexist in the world and be on Amazon and have your own storefront simultaneously and add different value. And, certainly, you can do a lot more experimentation with your own Shopify site. But I don’t think that they’re mutually exclusive anymore.”
Find out more about Chad in the links below:
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