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How to Grow Hyperlocal Delivery Into a National Service with Alok Ahuja

Ninaad Acharya, Dan Coll, Alok Ahuja

Episode Description

For this episode of the eCom Logistics Podcast, we welcome Alok Ahuja, CEO and Co-Founder of Trexity. Being the true last mile partner where orders are delivered the same day they pick it up has been the goal of Alok’s company. They wanted to be hyperlocal and empower local SMBs to be able to compete with the Amazons of the world.

Alok digs into why different last-mile solutions exist to address the needs of different types of buyers. He also explains that, given their low barrier for entry, that local shops can be given a low risk alternative to see how they can offer a comparable solution to Amazon and grow their business.


Alok has over 15 years in software, technology and e-commerce. Along with his co-founders, Alok has created a platform, in Trexity, that makes it possible for any small business to deliver quickly and locally. Alok is a serial entrepreneur who encourages and supports like-minded individuals to succeed in their business.

Alok began imagining a platform that could make it possible for any small business to deliver local and fast, and one that is fair and takes advantage of neither merchants nor couriers. He believes that filling this need will help disrupt our over-reliance on faraway e-commerce giants and help small businesses stay in business.


  • 01:20 Alok’s early exposure to business and his passion for technology
  • 06:01 Perfecting last-mile, hyperlocal delivery for SMBs
  • 12:38 The future of last-mile delivery: Owned Infrastructure vs. the Gig Economy


07:50 Perfecting hyperlocal delivery opened up national markets for Trexity – Alok: “We started out empowering your favorite store on your favorite street of your favorite neighborhood. The local mom and pop. And on of the things that was really important to us when we started out, we said, let’s be the true last mile partner. The same day we pick it up, it’s the same day we’re going to drop it off, as fast as our merchants are willing to fulfill it, it’s as fast as we will deliver it. And let this be the one thing that we do so perfectly well that no one else can touch us on it.”

13:25 Owned-infrastructure and gig economy have their own pros and cons – Alok: “It’s not one or the other. Both of those FedEx models exist for a reason because there’s an addressable market for both of them. And I don’t think it has to be warehousing or direct from merchant. It doesn’t have to be one or the other. And what I do love about some of the bigger brands that we work with, some of our national brands is they do a combination of both and it’s because they’re catering to different personas of customers and users.”

Find out more about Alok in the links below:

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How to Reimagine the Future of Supply Chain
by Ninaad Acharya, Dan Coll and Shekar Natarajan
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