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How to Automate Your Warehouse the Amazon Way at Modex 2024

Ninaad Acharya, Dan Coll, Rahul Deshmukh

Episode Description

Rahul (RD) Deshmukh is a pivotal figure in logistics and distribution, specializing in operational excellence strategies for distribution centers, focusing on optimization, automation, safety standards, and cost savings. With extensive experience partnering with Fortune 500 companies and expertise in automation, digitalization, and logistics network optimization, RD has a proven track record in driving supply chain operations. Prior to Amazon, RD led supply chain operations at DHL across North America, demonstrating his prowess in managing people, processes, and costs. With over 15 years of experience, RD has led numerous successful digitalization transformations and received accolades for pioneering next-generation distribution center models. His deep understanding of both supply chain dynamics and technology enables him to implement impactful changes that benefit stakeholders.


In this episode of eCom Logistics Podcast, Dan Coll and Ninaad Acharya are joined by Rahul Deshmukh (RD), Principal eCommerce Fulfillment and Warehouse at Amazon, live from MODEX 2024. They discuss insights, trends, and challenges in eCommerce logistics, focusing on embracing digitalization, AI, and robotics in the supply chain. RD shares his journey in the logistics space, emphasizing the importance of quick decision-making, learning from failures, and improving processes. They delve into strategies for optimizing customer satisfaction, evolving consumer expectations, and navigating the evolving landscape of logistics technology showcased at MODEX.


[00:00:27] Embrace digitalization and AI to improve efficiency and customer satisfaction.

[00:04:53] Focus on leading-edge engineering in logistics design to meet evolving customer demands.

[00:10:02] Implement actionable data analysis for better forecasting and planning.

[00:14:08] Attend conferences like MODEX with a clear agenda to focus on innovation and problem-solving.

[00:22:19] Make quick decisions, learn from failures, and continuously improve processes.

[00:30:37] Apply AI to automation, forecasting, and warehouse optimization for enhanced productivity.


[00:11:52] “Standardize. Learn, be curious, and then you do bias for action… which will make our stakeholders happy, which will make my people happy, which will make the team happy, and they will go home satisfied.”

[00:22:22] “The worst thing is to not implement anything for having paralysis of analysis, make a quick decision, move on, learn from it, fail fast and improve.”

Find out more about Rahul (RD) Deshmukh in the link below:


This episode is sponsored by G&P Construction. If you’re in need of top notch, all-inclusive Material handling solutions for logistics and commercial real estate, look no further than G&P Construction. Be sure to visit to discover your one-stop shop for turnkey MHE integrations.


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How to Reimagine the Future of Supply Chain
by Ninaad Acharya, Dan Coll and Shekar Natarajan
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