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Bridging European and American Markets with Luca Niccolai

Ninaad Acharya, Dan Coll, Luca Niccolai

Episode Description

Luca Niccolai, Italian origins, with 25 years of experience in fulfillment, transport and commercial developments. CEO of various European companies and entrepreneur, globe trotter for work and passion, 10 months ago he moved from Germany to Chicago to contribute to the strategic commercial development of Arvato in the Consumer Products sector: Fashion & Apparel, Beauty & Cosmetics, Luxury and Sport.


In this episode of eCom Logistics Podcast, Dan and Ninaad are joined by Luca Niccolai to share his insights on the challenges and strategies for European companies looking to enter the US market. He discusses the differences between the European and US supply chain strategies, the importance of system integration, and the expectations of clients in both markets. Luca also highlights the need for networking and partnerships to generate leads and the growing demand for real-time visibility in the supply chain.

[00:01:57] Overview of Arvato Supply Chain Solutions
[00:05:25] Luca’s move to the US market and focus on consumer products
[00:09:40] Challenges European companies face in the US market
[00:11:50] Importance of preparing and finding the right logistics partner
[00:13:12] Considerations for system integration and understanding the local market
[00:15:00] Importance of partnering with a logistics company for IT integration
[00:18:59] Differences in client expectations between European and North American markets
[00:22:45] Interest in integrating operations with new sales channels like the Metaverse
[00:25:34] Adaptation to the difference between just-in-time manufacturing in Europe and just-in-time delivery in the US
[00:28:26] Approach to expanding sales in the US and comparison to European tactics


[00:11:43] “European companies need to prepare themselves in the right way before entering the US market.”
[00:18:59] “US clients expect new solutions and are open to testing new technologies like artificial intelligence and robotics.”

Find out more about Luca Niccolai in the link below:

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How to Reimagine the Future of Supply Chain
by Ninaad Acharya, Dan Coll and Shekar Natarajan
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